STELLEN

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STELLEN

Executive coaching for leaders in architecture, design and the creative industries.

Where are you now? And where do you want to stand next?

STELLEN works with senior leaders in architecture, design and the creative industries at moments of change, complexity and ambition. STELLEN is where that thinking happens: clearly, honestly, with enough distance to see what actually matters.

Philosophy

Position matters.

At senior levels, the questions change.

It's less about what you can do.
More about what you choose to do.

What you stand for.
What you will no longer carry.

How you make decisions when there isn't an obvious answer.
How you lead when the work, the organisation or the role around you is changing.
And where you want to stand next.

STELLEN is where that thinking happens.

Clear enough to challenge assumptions.
Quiet enough to notice what matters.
Practical enough to change what happens next.

The Work

Senior roles rarely come with straightforward questions.

You might be stepping into greater responsibility.
Reconsidering the role you're in.
Navigating a difficult relationship or decision.
Leading through change.
Or simply recognising that the way you've been working no longer fits where you want to go.

STELLEN offers one-to-one executive coaching for those moments.

No formula to follow. No predetermined outcome. A rigorous, confidential space to think — and to decide what happens next.

About

STELLEN is led by Toby Startup.

Before STELLEN, that meant fifteen years working in HR alongside directors, managers and founders in architecture and design practices across the UK, Ireland, Singapore, Spain, Canada and the UAE — navigating the harder parts of running a practice where the work is both a business and a vocation.

STELLEN is a narrower, more direct continuation of that work: one-to-one, with the leaders themselves, on the position they're in and the one they want to take next.

BasedLondon
Experience15+ years
Experience acrossUK · Ireland · Singapore · Spain · Canada · UAE
CredentialsChartered Fellow, CIPD
IndustriesArchitecture, Design, Creative Industries
Toby Startup, founder of STELLEN

Contact

If this sounds like the right conversation to have, get in touch. There's no set package. How the work is structured is settled between us, around what the position actually needs. A first conversation is short, direct and without obligation.

Discretion isn't an add-on. It's the starting condition.

Based in London. Conversations run in person or by video. Distance isn't a barrier for clients further afield.

toby@stellencoaching.com